Digital marketing is one of those terms that feels obvious until someone asks you to explain it properly. At that point, most explanations collapse into: “Running ads” “Posting on social media” “Doing SEO” Or the vague classic: “being online” None of those are wrong — but none of them are the whole picture either. Digital marketing is how businesses attract, convert, and retain customers using digital channels. Simple definition. Complicated execution.
AI Is an Accelerator, Not a Brain AI only performs as well as the thinking behind it. Before automation ever goes live, there needs to be clarity on: The single primary business objective What success looks like beyond platform metrics Which outcomes actually drive revenue When AI is pointed at a clear destination, it performs exceptionally. When it isn’t, it optimises noise. Strategy → Inputs → Automation → Outcomes
By 2026, Performance Max mistakes are rarely technical. They’re strategic. The platform does exactly what it’s told — sometimes a little too well. Here are the most common Performance Max optimisation mistakes we still see, with examples that explain why results go sideways.
