We got it.

Thank you for contacting us.
We’ll get back to you as soon as possible.

CMS

Back

What Ecommerce Platform Do You Use?

Next Send
What Tickets do you need to sell?
This is required

Higher Product ROAS

Better Retargeting

Optimised Feeds

Better Landing Pages

GET MORE Revenue LOWER YOUR ROAS!

Ecommerce

MARKETING.

Get in Touch

This is required
Enter an email Use an address with (@) and (.)
This is required

That didn’t work.

The form wasn’t sent. Please try again.

Ravens Agency builds and manages complete eCommerce growth systems designed to turn visitors into customers. We combine high-converting creative assets, paid advertising, product feed optimisation, conversion-focused landing pages, email automation, and retargeting campaigns to increase sales and maximise revenue.



Whether you're selling fashion, homeware, beauty products, electronics, or niche consumer goods, we help you generate more purchases, improve ROAS, increase conversion rates, and gain full visibility into the customer journey from first click to completed checkout.

Ecommerce -

Better Shopping Ads ROAS!

Ads that Convert.

Ravens Agency creates high-converting ad creatives and landing page assets designed to increase CTR, improve CRO, and generate more leads.

WHAT WE DO.

  • ROAS Focused Google Ads

    When someone searches for a product on Google, they already know what they want — they just need to find the right place to buy it. We build Google Ads and Performance Max campaigns around your products, your margins, and your revenue targets. High-intent searches captured, wasted spend eliminated, and every sale tracked back to real budget. Your ROAS should reflect what's actually happening, and with us managing it, it will.


    We take full ownership of the technical and strategic performance:


    • Feed Optimisation: Your product titles, descriptions, and attributes structured to maximise visibility and relevance across Google's Shopping inventory.

    • ROAS Calibration: Bidding strategies built around your margins and revenue targets, not just traffic volume.

    • Performance Max Management: We build and manage PMax campaigns that work alongside your Shopping ads without cannibalising spend.

    • Continuous Testing: Product groupings, titles, and bid strategies tested consistently to lower your cost per purchase and increase overall return.

  • Story Focused Meta Ads

    Most ecommerce brands are either boosting posts or running the same tired carousel ads. We build proper Meta campaigns — structured funnels with creative that earns attention and moves shoppers from first scroll to completed checkout. Cold audiences, warm traffic, and retargeting all handled separately, with the right message at every stage. Less wasted spend, more completed purchases.


    We execute a strategy built for consistent ecommerce revenue:


    • Catalogue & Dynamic Ads: Your Meta product catalogue set up and managed so the right products are shown to the right people automatically.

    • Creative Strategy: We identify which visuals, formats, and hooks are driving purchases — and cut what isn't performing.

    • Audience Architecture: Prospecting, warm traffic, and retargeting handled separately with messaging built for each stage of the buying journey.

    • Signal Resilience: Advanced tracking (CAPI) protecting your data accuracy through privacy changes, so every sale is properly attributed.

  • Sustainable SEO

    Paid ads drive immediate sales. SEO builds the brand that keeps selling without increasing your budget every month. We build long-term organic visibility for your ecommerce store — through product page optimisation, technical SEO, content strategy, and authority building — so the right customers find you whether they're browsing Google, asking an AI, or clicking a featured snippet.


    We take a holistic approach to make your store the go-to in your niche:


    • Product-Centric Research: We find what your customers are actually searching for and make sure your store shows up for those searches.

    • Technical Health: Fast, crawlable, and properly structured — we make sure search engines can read and rank your pages without friction.

    • Content & AEO: Content that answers real buyer questions and earns visibility in AI search, featured snippets, and voice results.

    • Authority Building: Ethical link building and industry citations that signal to Google you're a credible, established ecommerce brand.

WE SELL TICKETS.

Google Shopping Ads

Product Landing Pages UX

Meta Shopping Ads

Checkout & CRO Optimisation

What Our Clients Say.

"We were spending heavily on Google Shopping every month but had no real visibility of what was actually working. Ravens restructured our product feed, rebuilt the campaigns, and our cost per purchase dropped by 47%. For the first time we knew exactly which products were driving revenue and which were draining budget. A complete game changer for our business."

Norwood & Co

Head of Ecommerce

Ember & Oak

Marketing Manager

"Our online store was getting traffic but the sales weren't following. Ravens audited our product pages, checkout flow, and ad setup and identified exactly what was holding us back. After the changes went live our conversion rate increased by 34% and our average order value went up too. More revenue from the same traffic, without increasing our budget."

Halston Supply Co

Director

"We knew our Meta ads weren't performing but couldn't figure out why. Ravens rebuilt everything — the catalogue setup, audience structure, and creative strategy — and the difference was immediate. Our return on ad spend doubled within the first two months and our abandoned basket rate dropped significantly. We wish we'd made the switch sooner."

Google Merchant Centre

FREE Feed Optimiser Auto-Format Tool

Upload your product feed and we'll automatically reformat it to Google Merchant Centre standards — fixing titles, adding missing fields, and flagging issues.

1
Upload
2
Map Fields
3
Preview
📂
Drop Your Feed File Here
Export your product list from Shopify, WooCommerce, or any platform
and drop the file below — we'll detect the format automatically.
.CSV .TSV .TXT .XML .GZ .ZIP .BZ2
Compressed files (.gz, .zip, .bz2): extract first, then upload the feed inside
What this tool does
✓ Renames columns to GMC field names
✓ Optimises product titles for search
✓ Formats prices with currency codes
✓ Adds availability & condition fields
✓ Flags missing GTINs and descriptions
✓ Scores before vs after quality
Your file never leaves your browser. Nothing is uploaded to any server.
Map Your Columns
Tell us which column in your file matches each Google field. We've guessed where we can.
Found 0 columns and 0 products in your file. Match each Google Merchant Centre field to your column. Required fields must be mapped to continue.
Feed Quality Score
—
Before
→
—
After
—
automatic fixes applied
— products processed
Titles Improved
0
Fields Added
0
Issues Flagged
0
Optimised Feed Preview
Showing first 10 rows. Full optimised file included in download.
Issues to Resolve Manually
Choose your output format
Both are accepted by Google Merchant Centre. TXT is simpler; XML is better for large catalogues.
.TXT (Tab-separated) Best for manual uploads in GMC. Open in Excel or Sheets to verify before uploading. Google's preferred simple format.
.XML (RSS/Google format) Best for scheduled fetch URLs or feed management tools. Fully GMC-spec with g: namespace attributes.

Want a Full Feed Audit?

We'll review your entire catalogue, fix disapprovals, and set up automated feed management. Most clients see 20–40% more impressions within 2 weeks.

✓ We'll be in touch within one business day

We got it.

Thank you for contacting us.
We’ll get back to you as soon as possible.

Tickets For

Back Next Send
I Want to Sell Tickets for
This is required

Sell More Tickets

We have 15 years experience selling tickets for events of all sizes

This is required
Enter your phone number Enter a valid number like +1555-123-4567
Enter an email Use an address with (@) and (.)
This is required

That didn’t work.

The form wasn’t sent. Please try again.

FREE AI Google Shopping Ads Checklist

he Ultimate Google Shopping Checklist for Higher Click-Through Rates, Better Visibility, and More Conversions

Event Marketing Blog

Welcome to the era of Zero-Party Data

By Anthony McGrath • April 16, 2026
What Exactly is Zero-Party Data? The term refers to data that a customer intentionally and proactively shares with a brand. To understand its power, let's look at the data hierarchy: Third-Party Data: Data bought from aggregators (often messy and unreliable). First-Party Data: Data you collect via your own channels (purchase history, site behavior). Zero-Party Data: Data the customer tells you (preferences, sizes, tastes, and intent). "Zero-party data is the holy grail of personalization. It’s the difference between guessing someone likes blue because they hovered over a link, and knowing they like blue because they told you it's their favorite color." Why the Shift is Happening Now The "Data Privacy Revolution" isn't just a trend; it's a structural shift in how the internet functions. Regulation: GDPR and CCPA have put the power back in the hands of the consumer. Tech Giants: Apple’s App Tracking Transparency (ATT) and Google’s phasing out of cookies have made traditional tracking nearly impossible. Consumer Expectations: Modern shoppers want personalization, but they want it without the feeling of being watched.

The Pulse of Modern Retail

By Anthony McGrath • April 16, 2026
Mastering Omnichannel Synchronization in 2026

Mastering Client Retention and LTV

By Anthony McGrath • April 15, 2026
In the high-stakes world of business, there’s a flashy obsession with customer acquisition. We love the thrill of the hunt—the new lead, the signed contract, the "Welcome!" email. But if you’re focusing all your energy on filling the bucket while ignoring the giant holes in the bottom, you aren't growing; you’re just sprinting in place.  The real heavy hitters know that the real money isn't made on the first sale. It’s made on the tenth.

Riches in the Niches

By Anthony McGrath • April 15, 2026
Why Vertical Specialization is the Ultimate Growth Lever for Digital Agencies

Digital Marketing Explained: The Channels That Actually Drive Growth

By Anthony McGrath • February 23, 2026
Digital marketing is one of those terms that feels obvious until someone asks you to explain it properly.  At that point, most explanations collapse into: “Running ads” “Posting on social media” “Doing SEO” Or the vague classic: “being online” None of those are wrong — but none of them are the whole picture either. Digital marketing is how businesses attract, convert, and retain customers using digital channels. Simple definition. Complicated execution.

Getting Your Ducks in a Row with AI

By Anthony McGrath • February 23, 2026
AI Is an Accelerator, Not a Brain AI only performs as well as the thinking behind it. Before automation ever goes live, there needs to be clarity on: The single primary business objective What success looks like beyond platform metrics Which outcomes actually drive revenue When AI is pointed at a clear destination, it performs exceptionally. When it isn’t, it optimises noise. Strategy → Inputs → Automation → Outcomes